I'll get right to the point; Nobody cares about your product or service.
They only care about it because of what it can do for them.
The only reason they’ll pay attention is if it helps them move away from pain and towards pleasure.
When you talk about your service, don’t just list the features. Don’t just tell me what you do. Instead, talk about the problem I’m facing and then show me how your service is the solution. Don’t sell me a feature—sell me the benefit of solving my problem.
Now, I’m not seeing your product as just a product. I’m seeing it as the solution to the pain I’m experiencing and the key to getting me closer to the outcome I want—the pleasure, the result, the relief, the solution.
The Key to Effective Marketing: Customer Transformation "From Where to Where"
Every single thing you do in marketing, sales, and even your delivery, needs to answer this:
Where are you leading me from?
&
Where are you leading me to?
Your customers aren’t buying a service—they’re buying the transformation that comes with it. Whether it’s decluttering their home, getting their website optimized, or solving a specific business problem, they care about what you can do to get them from point A (the problem) to point B (the desired outcome). Your marketing should be focused on that journey.
If your message isn’t clear about where you’re taking your customer, you’re missing the mark. Customers don’t care about the features—they care about where those features will get them.
The Bottom Line: Focus on the Transformation
The next time you talk about your product or service, don’t focus on what it is—focus on what it does for the customer. What problem does it solve? What pleasure does it bring them?
That’s the shift you need to make in your marketing. When you connect your service to a real solution and a clear outcome, that’s when your customers will see the value and be ready to take action.✌️
Justin Hubbard
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