It’s not enough to just have content out there.
It’s literally everywhere and coming out of peoples ears at this point.
Blogs, videos, social media—everyone’s doing it.
It’s not hard to throw some words on a page or post a nice photo. But if you want to be memorable, you have to go beyond that. Content alone doesn’t make people care. Relevance does.
Relevance is about connecting with people on a level that actually means something to them. It’s showing up with a message that hits home. People need to feel that you get them, that what you’re saying actually matters to their life, their business, whatever they’re dealing with.
Think about it this way: content might catch someone’s eye, but relevance is what keeps them interested.
It’s what makes them stick around.
When people feel connected, they don’t just scroll by—they pause, they engage, they come back. And that’s where telling real stories comes in. I’m talking about stories that hit close to home. Not the polished, generic stuff everyone else is doing. Real stories about who you are, what you stand for, and why it matters.
When you create content that’s relevant, you’re not just filling up space. You’re building something bigger—a brand that people actually care about.
So before you hit “post” on that next piece, ask yourself: is this just more noise, or is it saying something that matters? Because that’s the difference between being noticed and being remembered.✌️
Justin Hubbard
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