Starting a new Google Ads campaign often comes with questions about speed and results, especially if the campaign initially feels slower than expected. Here’s an overview of what to expect from new campaigns, why they need time to optimize, and how factors like geographic targeting and budget play a role.
1. New Campaigns Typically Have a Ramp-Up Period
For Google Ads campaigns to fully optimize, the platform typically requires a minimum of 30 days. During this period, Google collects data on what’s working and adjusts accordingly to maximize conversions. Our goal is often to speed up this process, but it’s important to know that early results can be variable as the campaign “learns” and finds the best audience for your ads. Seeing any conversions within the first two weeks is a strong start, as most campaigns don’t deliver steady leads immediately.
2. Larger Geographic Targeting Doesn’t Necessarily Slow Results
While it might seem like targeting a larger area could spread your budget too thin, Google’s algorithms prioritize the highest-quality traffic within your budget, regardless of geographic range. Expanding the area won’t necessarily slow down results, but it may mean you’re capturing leads from a wider variety of locations. If the pace still feels slow after the first month, increasing the budget can help generate additional leads.
3. Tracking Conversions Accurately
One crucial part of campaign performance is accurate conversion tracking. Sometimes, visits to pages like “Contact Us” can be mistakenly counted as leads, even if they’re not actual inquiries. Ensuring your conversion tracking is correctly set up with your web developer can make a big difference in understanding which leads are real. It’s also worth noting that calls labeled as “conversions” in your ad account are specifically tied to relevant job inquiries rather than irrelevant queries.
4. Organic Lulls and Other Factors Affecting Calls
There may also be natural fluctuations in demand, especially if you’re in a competitive area or industry. Sometimes these lulls are unrelated to paid ads and are simply part of the organic search cycle. Google Local Service Ads and organic listings can fluctuate seasonally or based on user behavior. These cycles can sometimes cause a temporary dip, even if your paid campaign is performing well.
In Summary:
Expect a ramp-up period: New campaigns need about 30 days to reach full optimization; any conversions in the first two weeks are a positive sign.
Geographic targeting won’t spread your budget too thin: Google prioritizes quality traffic, so the broader area shouldn’t slow things down.
Accurate conversion tracking is key: Work with your web developer to ensure only actual leads are tracked, not general page visits.
Organic fluctuations can impact overall lead flow: Seasonality and natural lulls may cause short-term dips in calls and traffic.
If you have more questions or would like to explore options to speed things up, let us know. We’re here to make sure your campaign is aligned with your goals and to keep everything on track as it matures!✌️
Justin Hubbard
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