If you’ve ever been confused by Google Ads billing, you’re not alone! Google’s billing system often shows multiple numbers that can be hard to interpret. Here’s a simple breakdown to help you understand what each number means and what you’re actually being charged.
1. Setting Your Initial Budget vs. Actual Spending
When you say you started with $500, you’re probably referring to the ad credit or budget goal you set up initially. While $500 is your planned spend, Google Ads can sometimes go slightly above or below this amount on any given day. This is because Google’s system tries to maximize your ad reach within your daily target, but actual spending can vary based on traffic and competition.
2. Why You See Different Prices
Google’s billing overview can show a few different numbers based on date ranges or billing cycles, which can be confusing. Here’s what each number likely means:
Current Month Spend: This shows your total ad spend from the start of the month up to today. This amount may differ slightly from your budget goal since Google’s system can adjust daily spend to optimize results.
Billing Threshold: Google bills you every time you reach a set spending limit (like $500) or at the end of the month—whichever comes first. So, once your spend reaches the $500 mark again, you’ll see a new charge on your account.
3. Was Your Ad Credit Used?
If you had a $500 ad credit, it likely applied in the first month of running your ads. Once that credit was used up, you started paying directly based on actual ad spend. That’s why you’re now seeing new charges in your billing overview.
In Short:
Overview vs. Billing: The overview is just a rough estimate of your total ad spend. For exact charges, look at your billing summary.
Daily Fluctuations: Google aims for your daily budget but can spend slightly above or below each day to maximize reach.
Ad Credit Applied Once: Your credit covered the first $500, but now your billing reflects actual charges based on ad performance.
If you’d like help with specifics, just let us know! We can review your account together and explain any details so you’re always clear on what to expect in charges.✌️
Justin Hubbard
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