Entrepreneurship isn’t about getting everything right on the first try. It's about staying in the game when things aren’t going your way, picking yourself up, and moving forward. If you’re an entrepreneur, you’ve probably hit a wall at some point. It’s part of the deal.
Take Richard Harpen’s story, for example. The guy turned £50,000 into 4.1 billion with HomeServe—but not without a ton of setbacks along the way. There was a time when things were so bad, he was borrowing money from his mom to keep the lights on, and the bills kept piling up. In those moments, it would’ve been easy to quit. But he didn’t.
Instead, he kept pushing. Even when his business model wasn’t working and the money was running dry, Richard didn’t give up. He used every failure as a chance to learn and get better. And that’s what set him apart. He knew that real success comes from sticking it out when it gets tough, not giving up after the first setback.
We all go through tough times in business, no matter how much we want to avoid them. The truth is, burning through cash, failing to find the right model—it happens. But it’s not the end unless you let it be. What matters is how you respond. Are you going to keep going, learn from the failures, and keep moving forward? Or are you going to throw in the towel?
Richard could have easily given up, but he didn’t. He took what he learned from his struggles, pivoted, and eventually found the model that worked.
The moral of the story?
You’ve got to keep grinding. You’ve got to be relentless.
Success doesn’t happen overnight, and it sure as hell doesn’t happen without setbacks. But it does happen for those who don’t quit when things get tough. Persistence is key—stick with it, learn from your failures, and eventually, things will click.
Keep your head down. Don’t stop. The work will pay off.✌️
Justin Hubbard
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