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Welcome to our latest newsletter! The two biggest mistakes I see home service business owners make are adding too much complexity and creating chaos. It’s easy to think that more ideas and services will lead to more growth, but the truth is, a steady, simple business is what really brings in the money.
As Leonardo da Vinci said, 'Simplicity is the ultimate sophistication.' Keeping your business simple allows you to focus on what works and drives consistent results.
Today I’ll explain why keeping things simple, and maybe even a little boring, is the key to success. Whether you’re in junk removal, dumpsters, demolition, or any other home service, doing less but doing it right can help you scale and keep things running smoothly.
Every time I’ve simplified my business, it’s made more money. I’ve noticed the same thing with my clients too. Yeah sure, it’s fun to tackle complex problems, try new ideas, and launch new services. But here’s the truth: successful businesses are boring. Once you figure out what works, you keep selling the same service to the same market and do it over and over again. You might find small ways to improve, like making processes more efficient or increasing profits, but it feels like you’re doing the same thing every day.
This is tough for a lot of business owners because they get bored and start adding new services or trying to reinvent the wheel. My advice: find excitement outside of your business. Go do something fun like hiking or skydiving (if you're an adrenaline junkie), and let your business support that lifestyle. As your business grows, complexity will naturally happen, you don’t need to force it. But if you keep making things harder than they need to be, you’ll considerably slow down your progress.
"Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple." Richard Branson
The other mistake I see is chaos.
I have a few friends who work regular jobs, and they always share stories about their bosses getting in one of those “idea moods.” Everything will be running smoothly, then out of nowhere, the boss throws in a new, random idea that derails the whole operation. They end up wasting time, money, and energy chasing something that probably won’t work. It’s especially bad when the boss comes back from a conference or trade show, “We’re switching to this new system!”, and they just know the next few weeks are going to be a mess.
Drama doesn’t belong in a business. It should be boring. Everyone should be on the same page, getting the job done. That doesn’t mean there’s no room for innovation, but changes should be well thought out, not just spur-of-the-moment ideas.
So, here’s to having a boring (and successful) business!
Keep it simple: Stick to what works. Don’t add extra services unless they truly make sense.
Focus on repeat business: Deliver the same service consistently to your target market—it builds trust and boosts profit.
Automate when you can: Use simple tools to handle routine tasks. Save time and cut down on headaches.
Standardize your processes: Write down your steps so your team can follow them without confusion.
Separate fun from business: Get your excitement outside of work—let your business fund your hobbies.
Think before you act: Don’t make big changes on a whim. Take a moment to consider the long-term effects.
Cut out the drama: Keep things smooth with good teamwork and clear communication.
Innovate smartly: Only roll out new ideas when they’ve been well-thought-out and tested.
Track your numbers: Keep an eye on your key metrics to make sure you’re on the right track.
Embrace the boring: A steady, predictable business means you’re doing things right and setting yourself up for growth.
See you next Sunday ✌️
Justin Hubbard
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