Work will always expand to fit the time you give it. Got a week to finish a project? You’ll take a week. Got three hours? Suddenly, it gets done in three hours. That’s Parkinson’s Law in action, and it’s a killer of efficiency and momentum if you let it run the show.
Now, let’s make it personal.
When you’re venturing into the unknown—starting a business, chasing a goal, or taking a big risk—you’re on the clock whether you like it or not. The longer you take to figure it out, the greater the risk to your survival. You don’t have time to “explore your options” forever.
Urgency isn’t just a motivator; it’s a survival tool.
When you feel the pressure to deliver, you strip away the fluff and focus on what matters most. You don’t overthink. You don’t procrastinate. You just get it done.
Here’s the hard truth: If you give yourself unlimited time to succeed, you’ll take it—and probably never get there. But when you set a tight deadline, you force yourself to think and act like your success depends on it. Because it does.
The unknown is scary, sure, but it’s also the fastest way to grow. You don’t need endless time to succeed; you need focus and a sense of urgency.
So, stop waiting. Set a timer on your goals. Then go.✌️
Justin Hubbard
PLUS: Whenever you're ready, here are three ways I can help you grow your business:
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