Optimizing Google Ads Campaign: Fine-Tuning Keywords and Tracking Conversions

If you’re managing a Google Ads campaign and noticing unexpected clicks or leads that aren’t converting, refining your keywords and tracking setup can help eliminate irrelevant traffic and improve results. Here’s an overview of recent adjustments and why they’re essential, especially for a new campaign.

1. Adding Broad Match Exclusions for Cleaner Traffic

One way to filter out irrelevant traffic is to use broad match exclusions. For example, if you’re getting clicks from users searching for unrelated services (like “cars”), adding “cars” as a broad match exclusion can prevent your ads from showing up for these terms. Over the weekend, we reviewed and added several exclusions to ensure your ads reach a more relevant audience. This helps your budget stay focused on leads that are most likely to convert.

2. Monitoring Regular Junk Removal Conversions

Even with the recent keyword adjustments, we’re still tracking solid junk removal conversions. This is a positive sign, especially for a campaign that’s still in its early stages. Regular monitoring allows us to refine further while ensuring the core conversions—such as junk removal inquiries—remain consistent.

3. Ensuring Accurate Conversion Tracking with URL Adjustments

Accurate tracking is essential for measuring the success of your ads. To improve the tracking of form submissions and bookings, we’ll need to make URL adjustments on your site. These changes will allow us to better monitor specific actions users take, like filling out a contact form or booking a service, giving you clearer insights into the effectiveness of your campaign.

If you could provide your web developer’s contact information, we’ll coordinate directly to make these updates. Having accurate conversion data is crucial to understanding how many of your clicks are turning into valuable leads.

4. Evaluating Local Services Ads (LSAs) for the Future

Local Services Ads (LSAs) can be beneficial, but with a smaller budget, it’s best to wait until your current campaigns have had time to optimize. Running multiple ad types early on can stretch a limited budget thin. Once we’ve refined your existing campaigns, revisiting LSAs may be valuable, especially as your budget grows and we look to expand your reach.

In Summary:

• Broad match exclusions: Adding exclusions for unrelated terms helps keep your ads focused on relevant traffic.

• Consistent conversions: Regular junk removal leads are a positive indicator that the campaign is gaining traction.

• Accurate tracking with URL adjustments: Working with your web developer to refine URL tracking can enhance insights on form submissions and bookings.

• Consider LSAs as a future option: With more budget and optimized campaigns, LSAs can add value down the line.

If you have further questions or want to discuss other adjustments, let us know! We’re here to help ensure your campaigns are set up for long-term success.✌️

Justin Hubbard

LinkedIn | Instagram

PLUS: Whenever you're ready, here are three ways I can help you grow your business:

1. Get Personal Help with a FREE Strategy Call

Need fresh insights on your business strategy? Book a FREE 30-minute call with me. I help identify winning strategies to boost your bottom line and enhance your quality of life.

You’ve hired experts for your golf game and finances—now hire a coach to help your business thrive. As a fellow small business owner, I understand the challenges and know how to navigate them for growth and success. Book your strategy call HERE.

2. adimize: Grow Your Business with Our Proven Google Ads System

Want to maximize your ad spend and drive results? Get a FREE Google Ads account review with adimize. Our team specializes in optimizing ad campaigns to drive leads and increase bookings. With over a decade of hauling industry marketing experience, we help your business grow using intent-driven, results-focused strategies. And with no contracts, there’s nothing to lose. Schedule your free review HERE.

3. Order My New eBook: Beyond Breaking Even | Unlocking Profit Potential In Hauling Businesses

Discover how to generate sustainable revenue and growth. This book provides targeted, efficient strategies specifically designed for the hauling industry. Inside, you'll find actionable insights on how to scale your business, optimize operations, and increase profitability while minimizing risk. Learn from real-world examples and proven methods that have helped businesses like yours go beyond survival to achieving success. Purchase your copy HERE.