When setting up Google Ads campaigns, questions often come up about the best ways to handle location targeting and whether bid adjustments for certain areas are worthwhile. Here’s a straightforward guide to help you make the right choices for your budget and campaign goals.
1. Duplicating Location Targeting Across Campaigns
If you’re running multiple campaigns—say for different services like junk removal and house cleanouts—keeping your location targeting consistent can be beneficial. Duplicating the locations from one campaign to others helps ensure that all your ads are shown in the same areas, reaching your core audience for each type of service. This way, you’re not missing potential leads in regions that are important to your business.
Setting up a baseline of consistent location targeting across all your campaigns makes it easier to track results, compare performance, and build a cohesive strategy for the same geographic areas in the future.
2. Should You Use Bid Adjustments for Higher-Income Areas?
Adjusting bids based on location can seem appealing, especially if you’re targeting higher-income areas where leads might convert to higher-value jobs. However, location-based bid adjustments usually make the most sense for larger campaigns with more substantial budgets (typically $5,000+ per month). This is because they require ongoing monitoring to ensure you’re getting a good return on your investment.
If your budget is smaller or your campaign is still new, focusing on well-defined keywords, ad relevance, and consistent location targeting will likely yield better results. Once a campaign is established and performing well, it might be worth revisiting bid adjustments to capture more leads in specific areas.
3. Understanding “Limited by Budget” Alerts in Google Ads
Seeing a “limited by budget” notice in your Google Ads account can be confusing. Google often displays this alert as a nudge to increase your daily budget, suggesting that more budget could help your ads reach a wider audience. However, it doesn’t always mean you need to increase your budget right away.
When you see this message, consider how well your campaign is performing overall. If you’re consistently hitting your goals within the existing budget, it may not be necessary to adjust. Monitoring these alerts over time and tracking your results will help you decide when a budget increase might actually bring more value.
In Summary:
Consistent location targeting: Duplicate location settings across campaigns to make sure your ads reach the same audiences in all service areas.
Bid adjustments for high-value areas: Only consider location-based bid adjustments if you have a larger budget and the time to monitor results closely.
Budget alerts: “Limited by budget” alerts are common but don’t always mean you need to spend more. Use these alerts as one factor among many to evaluate campaign performance.
For small to mid-sized campaigns, keeping things simple and focusing on well-targeted ads is often the best approach. As your campaigns grow, revisiting these strategies can help you fine-tune your reach and maximize results. Let us know if you have more questions or want to explore new adjustments!✌️
Justin Hubbard
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