Running ads on Facebook, YouTube, or Google to bring in new junk removal or dumpster rental leads? Checking in every week, maybe refreshing your dashboard too often, watching for conversions, ROAS, and CPA's?
It’s tough, especially when the ads aren’t profitable, and it starts cutting into your margins. But you know the business needs fresh leads and steady work to stay profitable.
Ever catch yourself wishing traffic was cheaper? Thinking cheaper clicks would fix it all? More affordable traffic would mean cheaper conversions, higher ROAS, and more profit for every haul, right? Not quite.
Traffic costs keep rising, and we don’t set the rates. Instead of banking on “cheap traffic,” let’s focus on what we can control to make profitable hauling ads a reality.
Real Problem #1: The Economics of Profitable Hauling Ads
Sometimes campaigns don’t work because the economics aren’t right. It could be that prices aren’t competitive enough, there’s no solid backend offer, or the average order value (AOV) is too low. If we boost AOV—through upsells like extended dumpster rentals, additional services, or even maintenance packages for repeat customers—the numbers can start to work in our favor. For example, if your main price for a haul is $197, aim for an AOV of $328. Now, that higher CPA is manageable, and you’re making a profit, creating profitable hauling ads for your business.
Real Problem #2: Optimizing Conversions for Profitable Hauling Ads
The next way to make your ads profitable without cheap traffic? Better conversions. Let’s say your lead gen page converts at 20%, with a 4% sale conversion rate, which puts your CPA at $300 for a $197 service. By improving that lead page to a 30% conversion, you drop the CPA to $200—right into the profit zone for profitable hauling ads. And that’s without touching your traffic costs.
Instead of waiting for “cheap traffic,” dial in on these two levers. Ready to get your metrics in line and bring more value from every ad dollar? Let’s sit down and map out a plan tailored to the hauling industry—because when your numbers are dialed in, profitable hauling ads follow.✌️
Justin Hubbard
PLUS: Whenever you're ready, here are three ways I can help you grow your business:
1. Get Personal Help with a FREE Strategy Call
Need fresh insights on your business strategy? Book a FREE 30-minute call with me. I help identify winning strategies to boost your bottom line and enhance your quality of life.
You’ve hired experts for your golf game and finances—now hire a coach to help your business thrive. As a fellow small business owner, I understand the challenges and know how to navigate them for growth and success. Book your strategy call HERE.
2. adimize: Grow Your Business with Our Proven Google Ads System
Want to maximize your ad spend and drive results? Get a FREE Google Ads account review with adimize. Our team specializes in optimizing ad campaigns to drive leads and increase bookings. With over a decade of hauling industry marketing experience, we help your business grow using intent-driven, results-focused strategies. And with no contracts, there’s nothing to lose. Schedule your free review HERE.
3. Order My New eBook: Beyond Breaking Even | Unlocking Profit Potential In Hauling Businesses
Discover how to generate sustainable revenue and growth. This book provides targeted, efficient strategies specifically designed for the hauling industry. Inside, you'll find actionable insights on how to scale your business, optimize operations, and increase profitability while minimizing risk. Learn from real-world examples and proven methods that have helped businesses like yours go beyond survival to achieving success. Purchase your copy HERE.
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