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Welcome to our newsletter #40! I love the quote by Red Adair: 'If you think it's expensive to hire a professional, wait until you hire an amateur.' It speaks directly to the core issue so many people face. Maybe you’ve even been a victim of this mentality yourself. Sure, finding a good price is important, but when it comes at the expense of quality, you’re not really saving anything. What feels like a bargain at first often turns into a headache when the work doesn’t meet expectations.
It’s one thing to cut costs, but it’s another to cut corners. There’s a big difference between finding value and settling for less, and too often people don’t realize that distinction until it’s too late. In the end, hiring someone who doesn’t know what they’re doing can end up costing you more in time, money, and frustration.
So let’s not waste time—cheap clients are a drain on your business. They demand the moon but barely want to pay for the stars. You’ve seen it before—nitpicking every charge, expecting premium service on a shoestring budget.
It’s tiring, frustrating, and ultimately, not worth it.
I’ve been there. These clients haggle over every detail, ask for endless additions/revisions, and somehow always want “just one more favor.” They don’t care about the value you bring, and honestly, they never will. If you keep catering to them, you’ll burn yourself out, and your bottom line will suffer for it.
Now, I get it. You’re thinking, “I can’t afford to turn work away.” But ]cheap clients are costing you more than you realize. The longer you hold onto them, the more they’ll drain your time, energy, and profit margins.
Here’s why:
They don’t value your expertise. If they can’t pay you what you’re worth, they’re showing you exactly how much they respect your work—spoiler: they don’t.
They’re a time suck. Cheap clients demand more attention and always seem to have another question, complaint, or “small favor.” You’ll be spinning your wheels trying to keep them happy.
They’re blocking better opportunities. Every minute spent dealing with bargain-hunters is a minute you could be spending landing high-value clients who appreciate your skills—and who’ll pay for them without question.
The math is simple. If you keep saying yes to clients who won’t pay what you’re worth, you’re leaving serious money on the table. You’re limiting your growth and risking burnout. You deserve clients who see your value, not those treating you like a bargain bin.
So, here’s my challenge to you: fire those clients.
Let go of the ones who nickel-and-dime you, and focus on building relationships with clients who value what you bring to the table. You’ll be amazed at how quickly your business transforms when you make space for the right clients.
It’s time to stop settling. Clear out the dead weight, and let’s keep moving forward. The clients who value you are out there—you just have to make room for them. ✌️
Justin Hubbard
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