When you’re running Google Ads strategy for junk removal in a competitive space, every keyword, every ad set, and every budget choice matters. The goal? Consistently secure leads while managing costs, even when your competitors are big players like 1-800-Got-Junk. After diving into your ad reports and performance insights, here’s a rundown of where you stand, what’s working, and a few options on how to take your campaign to the next level.
Auction Insights: You’re Dominating the Competition with Your Google Ads Strategy for Junk Removal
Let’s start with auction insights. Right now, your ads are performing exceptionally well in your target areas. With your Target CPA (Cost Per Action) set just right, you’re sweeping the auctions. What does this mean? You’re reaching your ideal audience with clean traffic, and your ads are generating consistent phone calls every day thanks to an effective Google Ads strategy for junk removal.
In this industry, even a couple of calls per day is a sign of a well-functioning ad setup. In your market, conversion costs on Google are higher than in other areas, so this steady flow is a great start. And here’s the real kicker: with just one month in, your ads are already nudging out major players like 1-800-Got-Junk. Imagine where you’ll be in a few months if this Google Ads strategy for junk removal trend continues.
The Budget Question: To Increase or Not to Increase?
Google’s recommendations suggest that a budget increase would strengthen your Google Ads strategy for junk removal presence even further—enough, potentially, to dominate completely. This doesn’t mean you have to raise your budget, but it’s an interesting guideline. More budget would certainly ramp up lead volume, but it’s important to weigh this against the ROI. Think of this as a decision point: if you’re comfortable with where things are, stay the course. If you want to push competitors out entirely, increasing the budget can help you do just that.
The Role of Keywords in Your Google Ads Strategy for Junk Removal: Competition Ad Set vs. General Campaign
Currently, you have two main ad groups driving results in your Google Ads strategy for junk removal: your general junk removal campaign and a competition ad set. Here’s a closer look at how they’re performing:
General Junk Removal Campaign: This ad set is consistently bringing in leads at a solid CPA, and the conversions are valuable without excessive costs.
Competition Ad Set: Over the last two weeks, we’ve spent around $1,000 in this set specifically to target competitor keywords. This resulted in four conversions at a CPA of $252.18—higher than your general junk and construction campaigns but with an impressive 8% conversion rate. So, while these conversions are more expensive, they’re reaching a ready-to-buy audience looking specifically for services like yours.
Now, you’ve got options for refining your Google Ads strategy for junk removal:
Pause the Competition Ad Set: This would allow you to reallocate the budget towards your general junk and construction campaigns, possibly reducing Google’s budget recommendations and overall CPA.
Let It Grow: Keeping this ad set active could capture high-value leads who are actively searching for competitor brands. If those conversions are translating into profitable jobs, it might be worth the higher cost.
To give you an idea of impact, here’s the breakdown: You’ve secured two conversions from searches for “1-800-Got-Junk” at a CPA of $174.86, and two from “College Hunk Junk Removal” for $150 each. This is a solid performance if those conversions bring in high-revenue jobs, but only you can decide if it’s worth the cost within your Google Ads strategy for junk removal.
Strategic Adjustments Moving Forward in Your Google Ads Strategy for Junk Removal
Based on your ad performance, there are a couple of strategic paths we could take for your Google Ads strategy for junk removal:
Pause and Observe: Pausing the competitor ad set would free up more budget for your core campaigns. This is a good option if you’re looking to optimize costs and focus on more generic junk removal leads.
Expand with Caution: Alternatively, if you want to keep attracting leads from competitor searches, we can leave the ad set running and monitor results. Remember, we’ll still be optimizing in the background, refining bids and targeting, and adjusting as the campaign matures to keep your Google Ads strategy for junk removal effective.
In Summary: Setting Your Next Steps in Google Ads Strategy for Junk Removal
You’re in a strong position. Your ads are effectively reaching your target audience, you’re seeing consistent results, and your cost per acquisition (CPA) is well-managed. The decision to adjust your budget or pause certain ad sets depends on your lead goals and comfort level with ad spend. Google Ads strategy in a competitive market is always a balance between cost and reach, but your current setup is working to your advantage.✌️
Justin Hubbard
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