If you’re thinking about increasing your Google Ads budget or narrowing down your target area, here’s a breakdown of how these adjustments might impact your campaign and what factors to consider in your Google Ads budget strategy before making changes.
Google Ads Budget Strategy: Increasing Your Budget from $7.5K to $9-10K Monthly
Increasing your budget from $7.5K to $9-10K per month can bring several benefits, especially if your campaign is already generating good results. A higher budget allows Google to serve your ads more frequently, which means more visibility and potentially more leads. Currently, we’re running at $250/day. Moving this up to $300/day during the winter (a slower season) can help keep your lead flow steady when demand dips—a smart Google Ads budget strategy for seasonal adjustments.
Target Cost Per Action (CPA) Update in Your Google Ads Budget Strategy
Recently, Google’s recommended target CPA (the cost to get a conversion) for your area increased. This can happen periodically, depending on competition and demand. A slight increase in your budget will help us keep up with these CPA changes, ensuring that you’re still capturing leads even if the cost per lead has gone up slightly. We've already raised the CPA to Google’s recommended amount to keep your campaign competitive—a crucial move for maintaining an effective Google Ads budget strategy.
Location Targeting in Google Ads: Why Narrowing Your Area Might Not Be Ideal
While it might seem helpful to focus more locally (especially to reduce drive time), narrowing your geographic targeting can have drawbacks. Google’s system optimizes based on a larger data set, so if we remove some locations, it could actually increase the cost per conversion or reduce overall lead volume. Balancing your Google Ads budget strategy with geographic reach can help avoid unnecessary ad spend while maximizing lead volume.
However, we understand the importance of limiting low-value calls from farther areas, especially places like Katy or The Woodlands where small jobs may not justify the drive. We can set up filters to reduce traffic from these specific locations without fully removing them from the campaign. This strategic targeting adjustment is part of a well-rounded Google Ads budget strategy that aims to keep ads visible in valuable areas without driving up costs or reducing reach.
Next Steps: Testing Options for a Strong Google Ads Budget Strategy
If you’re ready to try this approach, here’s what we can do:
Increase the daily budget to $300: This will help offset any seasonal slowdown and maintain steady ad performance.
Refine targeting in specific areas: We’ll adjust location settings to reduce traffic from less profitable areas like Katy and The Woodlands while keeping your core regions active.
Performance Breakdown: We’ll provide a current performance summary along with projected results for a $300/day budget to help you make an informed decision in your Google Ads budget strategy.
Final Thoughts on Optimizing Your Google Ads Budget Strategy
Adjusting your Google Ads budget strategy can be a powerful way to boost visibility and keep lead flow steady, especially during seasonal changes. By increasing the budget, aligning with Google’s recommended CPA, and strategically narrowing target areas, you’re setting up your campaign to maximize results without overextending resources.
A well-planned budget strategy ensures your business remains competitive and responsive to market shifts, keeping you visible and relevant to high-value customers.✌️
Justin Hubbard
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