It’s normal to have questions and even some frustration when you’re investing in Google Ads, especially if you’ve recently switched agencies or changed your ad strategy. Here’s a straightforward look at what’s happening with your campaigns, what steps we’re taking to bring in the right leads, and what to expect moving forward.
1. Why Did Hot Tub Leads Slow Down? Here’s What We’re Doing About It
Switching from one agency to another can change the flow of leads as Google’s algorithm adapts to new settings and strategies. For you, hot tub leads are valuable—they’re big-ticket jobs that are easy to close and profitable. Since you were previously getting 6–7 hot tub leads a week and closing about half, we made this a top priority.
To get results faster, we set up a dedicated campaign just for hot tub and above-ground pool removal leads. By isolating these jobs, we’re making sure your budget is focused on attracting the specific high-value leads you want, without spreading your budget across less profitable services. This approach avoids what’s called “ad cannibalization,” where unrelated ad sets compete and weaken results.
2. Changing Your Google My Business (GMB) Category to “Junk Removal”
Recently, you updated your Google My Business listing to show “Junk Removal” as your main category, which can increase visibility for that service. Usually, we don’t recommend frequent changes to GMB listings, as it can risk suspension, but in this case, it should help boost your reach for junk removal searches.
3. Why You’re Getting Calls for Waste Management and “Free Junk Removal”
If you’re getting calls about waste management or “free junk removal,” it’s because Google’s algorithm sometimes associates your business with related keywords due to your industry and website content. These calls are annoying but don’t affect your budget—they’re coming from organic search results, not paid ads.
Since we’ve just made big adjustments to your ad account, it usually takes around 30 days to see these updates fully settle. As we continue fine-tuning, these types of calls should decrease.
4. Early Wins with the New Hot Tub Campaign
After just a few days of launching your hot tub-specific campaign, you’ve already received two hot tub leads. This shows that the new, focused approach is working. Right now, the budget is fully prioritized toward hot tub leads, which means you may not see as many general junk removal leads at this time. But since hot tubs are your highest-value jobs, this allocation helps you get those big wins while we build more momentum.
5. Moving Forward: What to Expect
Our goal is to keep refining your campaigns to achieve a balanced lead mix that includes high-value jobs like hot tubs and potentially house clean-outs. SoCal is a highly competitive area, and it’s a big accomplishment to start seeing results in a market like this. We’ll monitor your campaigns closely, keeping your budget focused on the most profitable leads.
In Summary:
Dedicated Campaigns for Bigger Jobs: By focusing on hot tub removal, we’re targeting the highest-value leads for you.
Handling Organic Search Calls: Calls for “free junk removal” and waste management are normal in high-traffic areas. They should decrease over time as we refine your campaigns.
Early Wins Show Progress: Your recent hot tub leads confirm we’re on the right track. In a competitive market, these results are a promising sign.
We’re here to keep things running smoothly. If you have more questions, notice any patterns, or want additional adjustments, we’re ready to make sure your campaigns keep delivering the best possible results.✌️
Justin Hubbard
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