top of page
Copy of Copy of Black and Red Modern Dig

Expert tips guiding you from start-up to scale-up. 

Every Sunday morning, get one actionable tip to launch, grow, & optimize your business. 

Welcome to the Clubb!

Writer's pictureJustin Hubbard

From Startup to Scale-Up: Why Medium-Sized Companies Are the Unsung Heroes of Entrepreneurship

Everyone talks about startups. They’re sexy, they get all the attention, and the media loves to highlight the next big thing.


But the truth is, it’s the medium-sized businesses that often have the most staying power and potential for long-term success. Richard Harpen’s experience with HomeServe shows exactly why medium-sized companies are the unsung heroes of entrepreneurship.


When Richard first started HomeServe, it was a small, growing business. But it wasn’t until it became a solid, medium-sized company that things really began to take off. Growing from a small company to a scale-up is a tough but rewarding transition. It’s about finding the right balance—staying focused on your core strengths, managing the growing pains, and scaling your business sustainably.


The problem is, most entrepreneurs get distracted by the shiny startup stories. They think the only way to succeed is to raise tons of capital and grow as fast as possible. But Richard’s journey proves that a successful, sustainable business doesn’t always mean fast growth or constant disruption. Sometimes it’s about steady, strategic scaling that focuses on long-term results.


Medium-sized businesses often face the toughest challenges in terms of growth. They’re too big to be a “startup,” but not yet big enough to be a corporate powerhouse. But that’s where the real growth happens. It’s about managing that growth carefully, focusing on customer needs, refining your model, and making sure that every move you make is a step toward building something sustainable.


Richard didn’t rush to scale HomeServe before the business model was proven. He took the time to grow the company slowly, refining the model, learning from customers, and making sure it was solid before expanding. This allowed HomeServe to scale effectively without losing its focus or integrity.

So, here’s the takeaway: medium-sized businesses have the potential for real, lasting success. It’s about managing the growing pains, staying focused on what’s working, and making decisions with long-term growth in mind.


Startups get all the hype, but it’s the businesses that scale smartly—without losing their way—that are the real winners.


If you’re building a business, don’t let the focus on startups distract you. Embrace the steady, sustainable growth that comes from focusing on your model, refining it, and scaling at the right pace.


That’s where the real power lies.✌️

Justin Hubbard
Entrepreneurship

Justin Hubbard


PLUS: Whenever you're ready, here are three ways I can help you grow your business:

 

1. Get Personal Help with a FREE Strategy Call

Need fresh insights on your business strategy? Book a FREE 30-minute call with me. I help identify winning strategies to boost your bottom line and enhance your quality of life.

You’ve hired experts for your golf game and finances—now hire a coach to help your business thrive. As a fellow small business owner, I understand the challenges and know how to navigate them for growth and success. Book your strategy call HERE.

 

2. adimize: Grow Your Business with Our Proven Google Ads System

Want to maximize your ad spend and drive results? Get a FREE Google Ads account review with adimize. Our team specializes in optimizing ad campaigns to drive leads and increase bookings. With over a decade of hauling industry marketing experience, we help your business grow using intent-driven, results-focused strategies. And with no contracts, there’s nothing to lose. Schedule your free review HERE.

 

3. Order My New eBook: Beyond Breaking Even | Unlocking Profit Potential In Hauling Businesses

Discover how to generate sustainable revenue and growth. This book provides targeted, efficient strategies specifically designed for the hauling industry. Inside, you'll find actionable insights on how to scale your business, optimize operations, and increase profitability while minimizing risk. Learn from real-world examples and proven methods that have helped businesses like yours go beyond survival to achieving success. Purchase your copy HERE.

1 view0 comments

Recent Posts

See All

Comments


bottom of page