Launching a new Google Ads campaign can feel like stepping into the unknown, but we’re excited to share some great news: in less than a week, your campaign is already showing strong results!
Typically, campaigns take 30 to 60 days to fully stabilize, so this early progress is a great sign. Here’s what’s working well so far, where we’re seeing early wins, and our plan to keep things moving in the right direction.
1. Clean and Targeted Keywords Right from the Start
In the world of online advertising, clean targeting means your ads are reaching the right people—those who are genuinely interested in your services. With your new campaign, we’re seeing minimal “stray” traffic, meaning we’re avoiding clicks from unrelated terms, like waste management, that might not be relevant to your business. Instead, we’re focusing on high-intent keywords like “junk removal” and “furniture removal,” plus a few competitor-related keywords that are driving solid leads. In just a few days, these keywords have already led to confirmed junk removal inquiries, which is a promising start.
2. Performance So Far: The Numbers Look Good
While it’s best to review ad performance over a full month, even these early numbers show we’re on the right track:
Cost Per Conversion (CPA): Right now, we’re seeing a cost per conversion of $63.27. This means each lead costs about $63, which is right in the middle of the average range for the junk removal industry. And since this is just the first week, this cost is likely to go down as we refine things further.
To put this in perspective, your previous campaign was costing around $46 more per lead than this new one. We expect this new setup to continue saving you money as it optimizes, so we’re off to a strong start!
3. Adjusting Budget and Expanding the Campaign
For this new campaign, we’ve set the daily budget to $200, down from $600 per day in the previous campaign. Even with the lower spend, we’re already seeing positive results. Looking forward, here’s our plan to keep improving:
Testing Broader Keywords: To potentially lower the cost per lead even further, we’ll test a few broader keyword matches. This can help us capture even more relevant traffic at a lower cost per click.
New Campaign for House Cleanouts: High-value services, like house cleanouts, deserve their own campaigns. By launching a specific campaign for house cleanouts, we can fine-tune the ads even further and continue making the most of your ad spend.
In Summary:
Targeted Keywords: The campaign is already driving confirmed junk removal leads without much irrelevant traffic, which is exactly what we want.
Early Savings: With a cost per lead of $63.27, we’re starting at a strong point, and costs are expected to go down as the campaign continues.
Next Steps: We’re adding broad match keywords to catch more relevant clicks and launching a separate campaign for house cleanouts to keep building on these early wins.
These first few days are a great start, and as we continue adjusting and optimizing, we’re set up for even better results. If you have questions or want to dive into any specific details, we’re here to help make sure everything is running smoothly!✌️
Justin Hubbard
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