“How do I bring in more customers for my junk removal business?” It’s a common question, and the answers vary. Over the years, I’ve explored different strategies to grow my business, and one of my most reliable methods is Google Ads. Since I started in 2014, I’ve used Google Ads to scale my business, and it’s worked well.
But let’s face it: Google Ads aren’t cheap, and they’re only getting pricier. In the past year alone, Google Ads costs have risen nearly 30%. So, if you spent $10,000 last year, you’d need to spend about $13,000 this year to see the same results.
Not everyone can jump into Google Ads at that scale, so getting creative with customer acquisition becomes essential. Here’s one effective, low-cost strategy you can consider that’s worked for others in similar fields.
Using Real Estate Tools for New Customer Outreach
Real estate listings are more accessible than ever through platforms like Zillow, where anyone can view homes for sale, recently sold properties, or homes under contract. Here’s a step-by-step breakdown of how you can leverage these listings to bring in new customers:
Identify Potential Leads: Look up recent listings or newly sold homes in your area. You’ll have access to the address, though not personal homeowner details, which is fine.
Write a Handwritten Letter: Personal touches go a long way. Write a short, handwritten letter introducing yourself and your business. Share a bit of your story and how your services could be useful to new homeowners, who often need help clearing out junk when moving.
Use a Personal Return Address: On the envelope, include your name and return address, but skip the company name. This makes the letter feel more personal, increasing the likelihood they’ll open it.
Include Two Business Cards with a Discount Code: Add a discount code and two business cards in the letter—one for them and another they can pass along to a friend, neighbor, or colleague who might need junk removal services. The discount makes it feel like a gift, which adds incentive.
The personal, handwritten approach makes your letter stand out and feel less like junk mail. Many moving companies use a similar tactic by sending postcards to newly listed homes. When I sold my house, I received dozens of postcards from moving companies within weeks. Surprisingly, not one of them was from a junk removal company—a clear gap in the market.
Follow Up with the Listing Agent
Once you’ve sent out your letter, take it a step further and reach out to the listing agent. Let them know you sent a letter to the homeowner and introduce yourself. If they need your services, offer a free quote. This simple follow-up call not only adds a personal touch but also turns the agent into a potential contact in your network, potentially leading to more business down the line.
Learning from Other Industries
Sometimes the best ideas come from outside your own industry. Take a look at how other sectors—like moving companies—attract new customers, and think about how you could adapt these methods to junk removal. Often, you’ll find useful ideas that you can tailor to fit your business needs.
Bottom Line: While Google Ads are a proven tool for generating leads, creative, budget-friendly methods like personalized letters can fill in the gaps and bring in new customers without the high cost. Whether through real estate listings, personal outreach, or by networking with listing agents, you can create lasting connections and generate new business.
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Justin Hubbard
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