Let me ask you a question—are you focusing too much on making a profit right away with your ads? You're probably thinking, 'Justin, what on earth are you talking about?' I totally get it, profit is the goal, but if you’re only thinking about making money off the front-end of your advertising, you’re missing out on the real potential to scale your business.
In the hauling business, we all know the front-end—getting new customers—is the hardest, most expensive part. The cost to acquire a new client can be hefty. But here’s the thing: you don’t need to turn a profit from your front-end marketing right away. You just need to break even or even lose a little money at first.
Why? Because you’ve got the back-end to rely on.
Let me explain.
Front-End vs. Back-End in Hauling
Front-End: This is your advertising—the Google or Meta Ads, the promotion, the initial push to get people to call for your junk removal or dumpster rental services.
Back-End: This is everything that happens after that first job. The follow-ups, repeat business, referrals, upsells—this is where your true profit lies.
Here’s where a lot of hauling companies get it wrong: they try to make money on the first call. The reality is, getting a new client to hire you is expensive, and the cost of that ad spend can eat up a lot of your profits. But, if you’re not building a system that keeps those customers coming back, you’re leaving money on the table. You've got to think long term value.
The Power of Back-End Marketing
Once you’ve got that customer in your system, it costs you virtually nothing to market to them again. Whether it’s asking for a review, offering them a discount for their next service, or simply staying in touch for future needs, the back-end is where the magic happens. When you’ve got a solid back-end strategy in place, you can turn those one-time customers into long-term, repeat clients.
Think about it: you’re not just hauling junk once for someone and calling it quits. You’ve got opportunities for regular work, referrals, and even recurring rentals. But if you're only trying to make a profit from that first call, you’re limiting your ability to scale.
The Secret to Scaling Your Hauling Business
The businesses that grow the fastest are the ones that don’t need to profit from the first customer. They use the front-end to acquire customers and leads, break even on their ad spend, and then use their back-end to create a pipeline of repeat business. These businesses know that acquiring customers at a break-even cost today means huge profits down the line.
In our industry, that could mean offering a discount for their next dumpster rental or sending follow-up emails asking for referrals. It’s not about just the first job—it’s about building long-term relationships with your customers, and that’s what will drive the most growth.
Are You Ready to Scale?
Now, if you're relying solely on your front-end to generate profit, it’s time to rethink. Instead, focus on making your back-end marketing work harder for you. That’s where your true revenue lies.
If you’re unsure about how to set this up in your hauling business, I’m here to help. Let’s dig into the numbers and work out how you can start acquiring customers at a break-even cost and then turn them into lifelong, profitable clients.
You’ve got this. But you’ve got to start playing the right game if you want to scale your business in a sustainable way.✌️
Justin Hubbard
PLUS: Whenever you're ready, here are three ways I can help you grow your business:
1. Get Personal Help with a FREE Strategy Call
Need fresh insights on your business strategy? Book a FREE 30-minute call with me. I help identify winning strategies to boost your bottom line and enhance your quality of life.
You’ve hired experts for your golf game and finances—now hire a coach to help your business thrive. As a fellow small business owner, I understand the challenges and know how to navigate them for growth and success. Book your strategy call HERE.
2. adimize: Grow Your Business with Our Proven Google Ads System
Want to maximize your ad spend and drive results? Get a FREE Google Ads account review with adimize. Our team specializes in optimizing ad campaigns to drive leads and increase bookings. With over a decade of hauling industry marketing experience, we help your business grow using intent-driven, results-focused strategies. And with no contracts, there’s nothing to lose. Schedule your free review HERE.
3. Order My New eBook: Beyond Breaking Even | Unlocking Profit Potential In Hauling Businesses
Discover how to generate sustainable revenue and growth. This book provides targeted, efficient strategies specifically designed for the hauling industry. Inside, you'll find actionable insights on how to scale your business, optimize operations, and increase profitability while minimizing risk. Learn from real-world examples and proven methods that have helped businesses like yours go beyond survival to achieving success. Purchase your copy HERE.
Comments